Nissan: How Does Your Company "Rock the Green"?
Q: What's your company's definition of sustainability, and why is it important to you?
As a global automaker, Nissan takes active steps to identify the direct and indirect environmental effects of its activities, as well as those of its business partners throughout the value chain. The company pursues needed technologies and processes to help minimize the impact of its products on people and communities throughout their lifecycle, while also engaging in communication with society. The company provides customers with innovative products and promotes effective use of energy and resources by increasing sourcing diversity, such as with renewable energy and recycled materials. In this way, Nissan is aiming to achieve its environmental philosophy of “a Symbiosis of People, Vehicles and Nature.”
Nissan's ultimate goal is to limit the environmental impact and resource consumption of its corporate activities and its vehicles during their entire lifecycle to a level at which the planet can naturally absorb them. Toward this goal, the company pursues activities in three key areas: reducing CO2 emissions, promoting resource recycling and preserving air, water, soil and biodiversity.
Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR Partner of the year since 2010
Q: What are the most important sustainability issues your company deals with?
Key Priorities:
-Zero-emission Vehicle Penetration
-Corporate Carbon Footprint Minimization
-New Natural Resource Use Minimization
Key figures:
-Cumulative global sales volume of the Nissan LEAF: More than 280,000 vehicles sold
-Reduce CO2 emissions of global corporate activities by 20%: 22.3% reduction
-Automotive Shredder Residue to Landfill Ration (Japan): 0%
Q: Sustainable thinking is no longer just a "nice to have", it's increasingly seen as a competitive advantage. Tell us how sustainable thinking is helping move your company forward?
Nissan established itself as a pioneer in the EV movement by launching LEAF, the world’s first mass-market electric vehicle. Today, Nissan LEAF is the world’s best-selling electric vehicle with more than 280,000 units sold. Sustainable thinking predicted the need for sustainable mobility and established Nissan as a leader in electric mobility.
Q: Rock the Green, the Sustainability Festival, is all about going for zero waste. How has your company reduced waste across your operations? Has it paid off for you financially?
See our 2017 Sustainability Report:
http://www.nissan-global.com/EN/CSR/SR/2017
Q: In a nutshell, how will you be "rocking the green" in the coming 5 years?
With the release of the new 2018 redesigned 100% Electric LEAF with Nissan’s intelligent mobility, Nissan is transforming how cars are driven, powered and integrated into our lives. With new technologies like ProPilot Assist and e-Pedal the new LEAF represents a key milestone in Nissan’s ongoing commitment to bring accessible, advanced driver assistance technologies to mainstream vehicles.
